NON–FICTION

Author, teacher, and perrenial student, Joe Cooke brings his varied and rich experiences to his non-fiction work. He writes about life, finances, writing, goal-setting, and meaningful personal accomplishment. From textbook case studies to complete graduate-level coursework, Joe's extensive non-fiction publications cover a wide array of topics and showcase his ability to make complex subjects accessible and easy to understand.

TEXTBOOK David Mumm TEXTBOOK David Mumm

Managerial Economics

In this academic course, you will learn the essential economic principles that managers need to know in order to make good business decisions.

2021 | Academic Course Materials

In this Managerial Economics course, you will learn the essential economic principles that managers need to know in order to make good business decisions, such as what products to make and how many to produce. This course covers the cornerstone microeconomic theories of supply and demand, and discusses how both firms and consumers generally react to price increases and decreases. It also explains how supply and demand interact to establish an equilibrium price, how profits drive the market, and how demand for products can shift due to non-price factors. You will learn about economic forces that create either surplus or shortage by driving the market away from the equilibrium price. You will also learn how the government can intervene in the market to restore balance. Finally, you will learn about how business decision-making is affected by perfect competition, monopolies, oligopolies, and monopolistic competition. After completing this course, you’ll be able to combine your critical thinking skills and your new knowledge of managerial economics principles to make crucial business decisions.

 
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Retirement & Real Estate Planning

In this Colorado State University course, Students examine the major components of retirement and real estate planning as it relates to personal finance.

2020 | Colorado State University Global (FIN321)

In this Retirement and Real Estate Planning course created for Colorado State University Global, students examine the major components of retirement and real estate planning as it relates to personal finance. The course is designed to prepare students in personal and employee-sponsored retirement plans, gathering information, and selecting appropriate options to achieve a client’s retirement goals.

 
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Managerial Accounting

This Lumen Learning Course teaches the basic accounting principles needed to effectively make business decisions as a manager.

2021 | Lumen Learning

Lumen Learning's Managerial Accounting is an Open Educational Resource available at no charge. In this course, students build on the fundamentals learned in Financial Accounting. Students expand their understanding of accounting principles to effectively make business decisions as a manager. The course begins with a review of basic math and accounting principles, ensuring students are prepared for the material that follows. Students learn how to make financial decisions, including decisions around budgeting, financial statements, and cost and profit analysis.

 
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Financial Accounting

This Lumen Learning Course teaches basic accounting principles, preparing students for a career in business or as the first course in their preparation to become an accountant.

2020 | Lumen Learning

Lumen Learning's Financial Accounting is an Open Educational Resource available at no charge. In this course, students learn the basic accounting principles, preparing them for a career in business or as the first course in their preparation to become an accountant. This course starts with a focus on small, sole-proprietorships providing a service, and gradually layers accounting practices from the most basic to the more complex accounting practices recommended for large companies. This course also includes an optional module focusing on “personal accounting,” which helps students bridge the gap between accounting for their personal finances and accounting for business.

 
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Business Essentials

Pearson Publishing (case studies for 12e and 13e)

2020 | Case studies for 12e and 13e, plus end-of-chapter materials

The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for businesses — and a need for change in introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on companies today. The 13th Edition includes new real-world examples and research findings, helping students to see how entrepreneurs are putting into practice the concepts they’re learning about, and making this text the most current and relevant one available on the market.

 
 
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